Privacy Policy

1. Information We Collect

We may collect personal information that you voluntarily provide when you:

• Contact us through our website
• Request information or a quote
• Schedule a photography or creative service
• Complete a booking or intake form
• Communicate with us by email, phone, text message, or another communication method
• Purchase a service, product, print, or other offering
• Participate in a consultation, session, promotion, or other business interaction

Depending on how you interact with us, this information may include:

• Name
• Email address
• Phone number
• Mailing or billing information
• Information about the photography or creative services you are interested in
• Appointment and scheduling details
• Event, project, company, or session information
• Messages, questions, and other information you choose to provide
• Files or photographs you voluntarily submit
• Transaction and purchase information

Please avoid submitting sensitive personal information that is not necessary for us to provide the requested service.

2. Information Collected Automatically

When you visit our website, certain technical information may be collected automatically by our website hosting provider or other technology providers.

This may include information such as:

• IP address
• Browser type
• Device type
• Operating system
• Referring website
• Pages viewed
• Date and time of access
• General usage and diagnostic information

This information may be used to operate, secure, troubleshoot, and improve the website.

3. How We Use Your Information

We may use personal information to:

• Respond to inquiries
• Provide quotes or information about our services
• Schedule and manage appointments
• Prepare for photography sessions, projects, or events
• Communicate regarding bookings or purchases
• Process transactions
• Deliver photographs, products, or creative work
• Provide customer service
• Maintain business and transaction records
• Prevent fraud, abuse, or security incidents
• Improve our website, services, and customer experience
• Comply with applicable legal, accounting, tax, or regulatory obligations

We may also contact existing or prospective clients about services they have specifically requested information about.

We will not sell or rent personal information to third parties for their own marketing purposes.

4. Scheduling Through Acuity

Mfire Studios uses Acuity Scheduling, a Squarespace service, to facilitate online appointment scheduling.

When you choose to schedule an appointment, you may be redirected to or interact with an Acuity Scheduling booking page.

Information provided during the scheduling process may include:

• Name
• Email address
• Phone number
• Appointment type
• Appointment date and time
• Answers provided through scheduling or intake forms
• Other information you voluntarily provide regarding your session or project

This information may be transmitted to and processed by Squarespace/Acuity in order to provide scheduling services to Mfire Studios.

Acuity/Squarespace maintains its own privacy practices and policies. Information processed directly through Acuity may therefore also be subject to Squarespace's applicable Privacy Policy and terms.

5. Payments Through Square

Mfire Studios may use Square to process payments, invoices, deposits, point-of-sale transactions, and other financial transactions.

When you make a payment through Square, Square may collect and process information necessary to complete the transaction, including payment information and transaction details.

Payment card information submitted through Square is processed through Square's systems. Mfire Studios does not intentionally collect or store complete credit or debit card numbers through this website.

Mfire Studios may receive transaction-related information from Square such as:

• Customer name
• Contact information
• Transaction amount
• Products or services purchased
• Payment status
• Date of transaction
• Receipts or transaction identifiers

Square maintains its own privacy and security practices. Information provided directly to Square may also be subject to Square's Privacy Notice and terms.

6. Third-Party Services

We may use trusted third-party services to help operate our business and provide services to clients.

These may include providers used for:

• Appointment scheduling
• Payment processing
• Website hosting
• Cloud storage
• Email and communications
• File or image delivery
• Customer relationship management
• Business administration
• Analytics or website performance

These providers may process information only as necessary to perform their respective services or as otherwise described in their own privacy policies.

Links from the Mfire Studios website to third-party websites or services are governed by the privacy practices of those third parties once you leave our website.

7. Photography and Client Images

Because Mfire Studios is a photography and creative-services business, photographs, video, digital images, and related project files may be created or received while providing services.

Client images and project files may be stored using local storage devices, cloud-based storage systems, editing platforms, delivery services, or backup systems as reasonably necessary to complete, deliver, archive, or protect the work.

The collection and use of photographs for portfolio, promotional, advertising, publication, or other public-facing purposes may also be governed by applicable contracts, releases, agreements, or permissions between Mfire Studios and the client.

This Privacy Policy does not replace the terms of an applicable photography agreement, model release, licensing agreement, or other client contract.

8. Cookies and Similar Technologies

Our website or the services used to operate it may use cookies or similar technologies.

Some cookies may be necessary for website functionality, security, scheduling, or payment-related features. Other technologies may be used to understand website performance or how visitors interact with the site.

Browser settings can generally be used to block or delete cookies. Disabling certain cookies may affect website functionality.

If advertising, advanced analytics, tracking pixels, or similar technologies are added to the website in the future, this Privacy Policy may be updated accordingly.

9. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including:

• Providing services
• Maintaining client and project records
• Resolving disputes
• Maintaining financial and tax records
• Preventing fraud
• Enforcing agreements
• Meeting legal or regulatory requirements

Different types of information may be retained for different periods.

Photography files and completed creative work may be retained for archival or backup purposes, but permanent archival storage is not guaranteed unless specifically agreed to in writing.

10. Information Security

We take reasonable administrative, technical, and organizational steps to protect personal information under our control.

We also use established third-party providers for services such as payment processing and scheduling where appropriate.

However, no website, electronic communication, storage system, or internet transmission can be guaranteed to be completely secure. Accordingly, we cannot guarantee absolute security of information transmitted electronically.

11. Your Privacy Choices

Depending on where you live and the laws applicable to your information, you may have rights concerning your personal information.

These may include the ability to request:

• Access to certain personal information we maintain about you
• Correction of inaccurate information
• Deletion of certain information
• Information about how personal information is used or disclosed
• Withdrawal from certain communications

Some information may need to be retained when required for legitimate business, contractual, accounting, tax, fraud-prevention, or legal purposes.

To submit a privacy-related request, please contact Mfire Studios using the contact information or contact form available on our website.

12. Communications

If you provide an email address or telephone number in connection with an inquiry, appointment, transaction, or project, we may use that information to communicate with you about that interaction.

Appointment confirmations, reminders, project communications, delivery notices, invoices, and similar transactional communications may be sent as necessary to provide the requested service.

If we offer optional promotional email or SMS marketing, any consent required for those communications will be handled separately where required by applicable law.

13. Children's Privacy

Our website and online services are intended primarily for adults arranging photography or creative services.

Photography sessions may involve children or families, but a parent, guardian, or other authorized adult should provide booking and contact information on behalf of minors when appropriate.

We do not knowingly use the website to solicit personal information directly from children under 13 for independent commercial purposes.

If you believe a child has submitted personal information to us improperly, please contact us so that we can review the situation.

14. External Websites

Our website may contain links to third-party websites, social-media platforms, scheduling services, payment providers, or other external services.

Mfire Studios is not responsible for the privacy practices, content, or security of websites or services operated by third parties.

We encourage users to review the privacy policies of those providers.

15. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes to our website, services, technology, business practices, or legal requirements.

When significant changes are made, the “Last Updated” date at the top of this page will be revised.

Continued use of the website after an updated Privacy Policy is published is subject to the revised policy to the extent permitted by applicable law.

16. Contact Us

Questions, concerns, or requests regarding this Privacy Policy or the handling of personal information may be submitted through the contact options provided on the Mfire Studios website.